Ebook: Management of Marketing
Аthor: Geoff Lancaster, Paul Reynolds
Total size: 5.45 MB
Fоrmats: pdf, text, android, audio, ebook, epub, ipad
ІSВN: 9781136386039
Dаtе: 23.08.2012
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible.

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Marketing management - Wikipedia, the free.
Marketing concepts Earlier approaches . The marketing orientation evolved from earlier orientations, namely, the production orientation, the product orientation and
Marketing management is a business discipline which focused on the practical application of marketing techniques and the management of a firm's marketing resources
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